Main Cast:
Rutger Hauer - The Pure Genius

Copywriter:
Mark Fairbanks

Plot:
The 'Pure Genius' is back.....

Guinness's notes:
"Perhaps the most eagerly awaited return to screen of any advertizing icon. Rutger was thrilled to be asked to come back for an appearance for Guinness Extra Cold - after all, it couldn't have been made without him.

The original commercial on which these are based - 'Mars', 1984 - was shot in Rome, but our location scouts found the right combination of green grass, park benches ad dissecting paths in Portugal. As well as offering a better chance of good weather, Lisbon parks look remarkably like Hyde Park in London."

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